Malcolm Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point.” When it comes to the marketing industry fully embracing and implementing a diverse workforce, we’re not there yet — and that’s the holy grail — but The BrandLab program itself has reached a tipping point in that our first program participants have started careers in the marketing industry, and many of them are maintaining a relationship with The BrandLab and current program participants. And that is a big deal because it gives our current students an even stronger pathway into the marketing industry.
Travon Sellers is one of these former students. He now works as a digital manager at Hamline University, and also does freelance graphic and web design work for small businesses in the community. Like many former The BrandLab participants, Travon sees it as a duty to give back to the program and it’s current students, or “BrandLabbers,” as he calls them.
“I take a lot of pride in being one of the first The BrandLab students,” he says. “It means I can keep the will going, guiding other students, applying insights I’ve learned throughout my career and passing the torch. Being an alumnus means keeping the circle going. The current students are the future of marketing.”